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Tom Jeffries CV

Work
Experience

April 2025 - October 2025

Senior SEO Manager
Planet Sport Group

Taking on the portfolio of websites, I worked across technical and SEO for sites including TEAMtalk, Football365, and PlanetF1. This involved collaborating with multiple teams and assessing SEO for different sites, working closely with editorial and technical teams to achieve higher rankings.

March 2020 - January 2025

Senior SEO Manager / Audience Development Director
Motorsport Network

I was responsible for all Organic traffic to the Racing and Automotive sites, including Autosport.com, Motorsport.com and Motor1.com, among others. The role was a wide-reaching one, working with developers to help improve the site from a technical perspective, international editors and journalists to ensure we were creating the right content the right way, and managing a team of two SEO Writers to produce fantastic content for readers. It involved a high degree of attention to detail, content planning, proofreading, and communication skills when working with people who have English as a second or even third language.

January 2018 - February 2020

SEO Analyst
Perform Group / DAZN

Working primarily on the three main editorial sites that the company owned - Goal, Sporting News and SPOX - I ensured that the websites were optimised to bring in as much traffic from Google as possible. I did this by working with the developers to improve site structure and working with editors to ensure they knew how to create content that Google will rank.

August 2015 - December 2017

SEO Executive
Intelligent Business Transfer / Bizdaq

I was responsible for both the Technical SEO and Content Marketing of both the Bizdaq and Intelligent Business Transfer websites. Working primarily on Bizdaq, this included running content marketing campaigns, technical SEO analyses of the websites, and ensuring any current and future copy is completely optimized for SEO. In addition to solely SEO related tasks I also carried out more ad-hoc marketing activities like photography, videography, creating marketing materials and working on content templates.

March 2013 - August 2015

Content and Online PR Executive / Technical SEO Executive

Search Laboratory

The job involved using content marketing to earn links to a client’s website, helping raise their search positions in Google and thereby increase traffic. After just over two years I moved to the technical SEO team, working on on-page SEO issues and working with clients to implement the required changes.

Other Skills
& Expertise

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